The Story of Apple Bottom Jeans

Apple Bottoms is a clothing line for women designed by rapper/artist Nelly. It is referred to in various Hip-Hop songs, such as "Overnight Celebrity" by rapper Twista, and more recently the R&B singer Flo Rida in the song "Low" featuring T-Pain.

The name of the line is derived from a term for a woman with large, rounded buttocks.

In 2000, when Universal Records released Nelly's platinum debut album, Country Grammar, his clothing line for men, Vokal, had already been in production for two years. In 2002 Cornell "Nelly" Haynes Jr., by then a successful rapper and diversified entrepreneur, founded Apple Bottoms Jeans. A sister company to Vokal, Apple Bottoms bases its designs off of Nelly's idea that "The clothes should fit a woman, not the woman fit the clothes." Jeans in the Apple Bottoms collection are notorious for accentuating the female feature they're named after, the derriere, and signature details like apple-shaped back pockets.

The Apple Bottoms brand name, synonymous to the voluptuous behinds of target consumers, is meant to draw attention to the fact that not every woman has a supermodel figure. The jeans are flattering to women with curvy figures and are offered in myriad washes and rises.